This volume examines the logistical and creative processes behind the production of the iconic Unipart calendar, a staple of automotive marketing that evolved into a broader cultural phenomenon. The text, written by Richard North, documents the work of royal photographer Patrick Lichfield as he navigates exotic locations to capture the imagery that defined the calendar's aesthetic. By detailing the technical demands of these high-profile shoots, the book provides insight into the intersection of commercial advertising and artistic nude photography during the late twentieth century.

This work serves as a specialized record of a specific era in commercial photography and corporate marketing. The framing suggests a focus on the logistical challenges and aesthetic standards that established the Unipart calendar as a recognizable brand in the 1980s.