This text investigates how Sami shamanism functions as a localized expression of global religious trends within the specific socio-political landscape of Norway. Author Trude Fonneland, a scholar specializing in religious studies, utilizes ethnographic case studies to analyze the intersection of shamanic practice, ethnic identity, and entrepreneurship. The work argues that these practices are not static traditions but are dynamic, hybrid phenomena that adapt to contemporary market and political pressures.

Scholars in the field of religious studies identify this work as a significant contribution to the understanding of contemporary indigenous spirituality and its interaction with modern secular states. Readers frequently note the academic rigor and the nuanced approach the author takes toward the sensitive intersection of cultural heritage and religious entrepreneurship.