Straight Talk About Small Business: What Other Books Don't Tell You About the Pitfalls and Profits of Starting and Managing Your Own Business
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Author Description
Candidly explains the pros and cons of owning and/or buying into a small business, the potential pitfalls for novices, and the strategies and options of successfully managing a business concern
Menrva's Summary
THE THESIS
This book investigates the practical realities and hidden challenges inherent in launching and maintaining a small business enterprise. Kenneth J. Albert draws upon his professional experience to provide a candid assessment of the risks and rewards associated with business ownership. The text serves as a pragmatic framework for novices to evaluate their readiness for the demands of management and the complexities of the marketplace.
THE SCOPE MAP
What You Will Find
- Analysis of the pros and cons of business ownership
- Identification of common pitfalls for new entrepreneurs
- Strategic options for managing business operations
- Evaluation of buying into existing businesses versus starting from scratch
Scope Limits
- Does not provide industry-specific technical manuals
- Does not offer legal or tax advice
THE AUTHORITY PERSPECTIVE
Readers frequently note the direct and unvarnished tone of the prose, which prioritizes practical application over theoretical concepts. Experts highlight this as a useful resource for individuals seeking a realistic overview of the operational difficulties involved in small business management.
Page Count:
242
Publication Date:
1980-01-01
Publisher:
McGraw-Hill
ISBN-10:
007000949X
ISBN-13:
9780070009493
Business
New Used & Rental Textbooks
Management
Finance
Small Business
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