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A complete physical and psychological guide to the land of the slim and healthy. The Juice Master’s workshops and roadshows contain such antics as the ‘Who Wants to Be a Slimionnaire?’ game. This irreverent but hard-hitting book will ensure people never look at a burger in the same way again!Jason Vale is the ultimate health coach – ‘The Juice Master’ – and in this book he reveals how everyone can get slim, get fit, and get energised – or ‘juiced’. His lively style and irreverent text nonetheless contains clear health messages for everyone: - give up what he calls ‘drug foods’ – those nutritionally worthless addictive substances, such as sugar (‘white trash’) and caffeine – and return to a fresh diet - eat the freshest plant ingredients and feel the fabulous health benefit of raw juice which is full of healthy enzymes - hit out at the food industry and reject its brainwashing advertising - use food combining to help your digestion. The Juice Master, who has been described as a mix between Anthony Robbins, Jamie Oliver and Eddie Izzard, offers a whole new approach to reframing the way you think about food, and offers plenty of surprises along the way.
This book investigates the psychological and physiological barriers to sustainable weight loss, arguing that modern dietary habits are driven by addictive substances and industry-led misinformation. Author Jason Vale, known as 'The Juice Master,' utilizes his experience as a health coach to propose a framework that prioritizes raw, plant-based nutrition and the elimination of processed 'drug foods.' The text combines nutritional advice with a motivational approach designed to reframe the reader's relationship with food and digestion.
What You Will Find
This work presents a high-energy, unconventional approach to weight management that emphasizes psychological reframing alongside dietary changes. The text is tailored for readers seeking a motivational, direct, and highly opinionated guide to health and nutrition.
Page Count:
320
Publication Date:
2012-05-31
Publisher:
HarperCollins UK
ISBN-10:
0007466374
ISBN-13:
9780007466375
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