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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
This volume investigates the multifaceted nature of the luxury industry by synthesizing diverse social science perspectives to define the conceptual and practical boundaries of luxury business. The editors, Joanne Roberts, Pierre-Yves Donzé, and Véronique Pouillard, curate contributions from international scholars to provide a comprehensive framework for understanding how luxury goods are produced, marketed, and consumed within a globalized economy. The text addresses the historical evolution of the sector alongside contemporary challenges regarding ethics, social inequality, and environmental impact.
What You Will Find
Scope Limits
Experts identify this volume as a comprehensive academic reference for researchers and students interested in the intersection of commerce and culture. Readers frequently note the scholarly density of the prose, which serves as a foundational resource for understanding the complexities of the luxury market.
Page Count:
656
Publication Date:
2022-01-25
Publisher:
Oxford University Press
ISBN-10:
0190932228
ISBN-13:
9780190932220
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