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Paperback. Pub Date:2011-03-01 Pages: 304 Language: English Publisher:. HarperCollins UK Fascinating and provocative. Ariely's The Truth About Dishonesty is an insightful and brilliantly researched take on cheating. deception and willpower Internationally bestselling author Ariely pulls no punches when it comes to home truths.Previous titles PREDICTABLY IRRATIONAL and THE UPSIDE OF IRRATIONALITY have becomes classics in their field. revealing unexpected and astonishing traits that run through modern humankind. Now acclaimed behavioural economist Dan Ariely delves deeper into the dark and murky recesses of contemporary psychology. daring to ask the big questions: What makes us cheat How and why do we rationalise deception of ourselves and other people. and make ourselves 'wishfully blind' to the blindingly obvious What affects our infuriatingly intangible willpower and how c...