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Through her own advice programs and perennial appearances on talk shows, Brothers became one of the most well-known figures of the 20th century. Collins explores how a clever businesswoman provided a mass-scale service for a never-ending demand: helping viewers understand themselves. Her numerous appearances on variety shows, sitcoms, and dramas kept her on the screen and in the public eye, creating both a persona as celebrity professional as well as professional celebrity.
Kathleen M. Collins examines the multifaceted career of Dr. Joyce Brothers, a prominent figure who leveraged her expertise in psychology to become a 20th-century media sensation. Collins details how Brothers, through her advice programs and frequent talk show appearances, met a constant public need for self-understanding, establishing herself as both a celebrity professional and a professional celebrity by maintaining a consistent presence across various television genres.
The book is likely to be appreciated by readers interested in the intersection of psychology, media, and celebrity culture in the late 20th century. It offers an analytical perspective on how Dr. Joyce Brothers built her brand and provided a service to a wide audience. The focus on her business acumen and media savvy suggests a detailed look at her public life and its impact. This work appears to provide a comprehensive overview of her significant influence.
Page Count:
225
Publication Date:
2016-01-01
ISBN-10:
1442268697
ISBN-13:
9781442268692
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