Author Description

This best-selling introductory economics text explains the essential principles of economics in a straightforward and engaging style. This fully updated new edition covers key developments including sustainability economics, tariffs, globalization, digitization and the impact of technology and AI.Known for its accessible approach and focus on active learning, this edition contains new critical thinking questions, relatable real-world examples and topical discussion of news stories to help students understand why economics matters.The Mankiw & Taylor franchise is also available as a MindTap digital resource (purchased separately). This flexible online learning solution provides students with all the tools they need to succeed including an interactive eBook, engaging multimedia, practice questions, assessment materials, revision aids and analytics to help you track their progress.