Author Description
This text emphasizes real-life business situations, employing a conversational style to capture the dynamics of business communication. It teaches business communication skills and examines communication techniques. Its chapter openers feature real companies, and its real-world examples, real-company cases and involved writing style all bring the subject to life. In this fourth edition the technology and intercultural chapters have been revised and brought forward to the start of the book, two-thirds of the chapter opening vignettes are new, and greater emphasis is placed on the writing process and audience-centred messages. Half of the memo- and letter-writing cases are new, and each is now categorized by academic discipline (e.g. finance, management, accounting, etc) and by the focus of the exercise to emphasize writing across the curriculum.
Menrva's Summary
THE THESIS
This text investigates the core principles of effective professional communication by integrating real-world business scenarios with practical writing and interpersonal strategies. Authors Courtland L. Bovee and John V. Thill utilize their extensive experience in business education to provide a framework that emphasizes audience-centered messaging. The book argues that successful communication requires a synthesis of technical proficiency, cultural awareness, and a structured writing process.
THE SCOPE MAP
What You Will Find
- Comprehensive coverage of business writing processes including memos, letters, and reports.
- Integration of intercultural communication techniques and modern business technology.
- Case studies categorized by academic disciplines such as finance, management, and accounting.
Scope Limits
- The text does not provide advanced theoretical linguistic analysis or specialized creative writing instruction.
- It focuses primarily on standard corporate communication rather than informal or interpersonal social communication.
THE AUTHORITY PERSPECTIVE
Educators and students frequently highlight this text as a foundational resource for understanding the practical application of communication skills in corporate environments. Experts note the academic density of the prose is balanced by the inclusion of relevant, contemporary business vignettes.
Page Count:
659
Publication Date:
1992-01-01
Publisher:
Mcgraw-Hill College
ISBN-10:
0070067465
ISBN-13:
9780070067462
Business
Management
Education
Communication
Professional Development
Writing
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