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What will become of the shops? More than ever, the high street appears to be under mortal threat, its shops boarded up as the sad 'bricks and mortar' survivals of a pre-online retail world. But behind the bleak appearance, there is more to see. Back to the Shops offers a set of short and surprising chapters, each one a window into a different shop type or mode of selling. Old shopping streets are seen from new angles; fast fashion shows up in eighteenth-century edits. Here are pedlars and pop-ups, mail order catalogues and mobile greengrocers' shops. Here too are food markets open till late on a Saturday night, and tiny subscription libraries tucked away at the back of the sweet shop. Over time, shops have occupied radically different places in cultural arguments and in our everyday lives. They are essential sources of daily provisions, but they are also the visible evidence of consuming excess. They are local community hubs and they are dreamlands of distraction. Shops are inherently spaces of imagination as well as of practicality. They belong with their own surrounding streets and town; they bring back the times and places of our lives. They linger in stories of all kinds, whether far-fetched or round the corner. From butcher to baker and from markets to motor vans—after reading this book, you will want to go back to the shops.
This book investigates the evolving cultural and economic role of the high street by examining the historical transformation of retail spaces and their enduring significance in daily life. Rachel Bowlby, a professor of comparative literature with a focus on consumer culture, utilizes a series of thematic vignettes to challenge the narrative of the high street's inevitable decline. She argues that shops function as both practical hubs for provisions and imaginative spaces that reflect broader societal shifts, from eighteenth-century peddling to modern digital-era retail.
What You Will Find
Scope Limits
Readers frequently note the accessible, essayistic style of the prose, which avoids overly dense academic jargon while maintaining scholarly rigor. Experts highlight this as a thoughtful contribution to urban studies that successfully bridges the gap between historical research and contemporary cultural observation.
Page Count:
288
Publication Date:
2022-01-01
Publisher:
OUP Oxford
ISBN-10:
0192547933
ISBN-13:
9780192547934
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