Author Description

We're All Familiar With Those Perplexing Situations When We Think We 'just Know' Without Knowing How Or Why We Know. In Professional Life It Might Be The Job Candidate's Cv That Checks All The Boxes But Somehow Doesn't Stack-up: Should We Perform Some Due Diligence And Dig A Little Deeper? In Personal Life It Could Be The Apartment That We're Looking To Rent That Just Felt Right The Minute We Walked Through The Front Door: Should We Trust Our Hunch And Grab It While We Can? What If Time Is Of The Essence? What If There Isn't Any More Data To Be Had In The Time Available? Why Do Situations Like These Often Leave Us In A Quandary? Why Do Decisions So Often Leave Us In 'two Minds'? The Simple Answer Is That We Have, Metaphorically Speaking, Two Minds In One Brain: An 'analytical Mind' And An 'intuitive Mind' And The Trouble Is That They Sometimes Come To Quite Different Conclusions About What We Ought To Do In Those Consequential Decisions That Permeate Our Professional And Personal Lives. But Rather Than Thinking Of Our Intuitive And Analytical Minds In Constant Battle With Each Other We Instead Might Think Of Them As Two Information-processing Systems That Evolved To Complement Each Other. The Main Idea Of This Book Is That Our Analytical Mind Evolved To 'solve' Whilst Our Intuitive Mind Evolved To 'sense'. Neither Is Infallible. Intuition Works Well When Its Used By The Right Person Under The Right Circumstances; It Works Badly When It's Used To Make Judgements And Take Decisions To Which It Is Ill-suited And Wasn't Designed For In The First-place. In This Book Eugene Sadler-smith Reveals How Our Intuitions Can Be Both Flawed And Marvellous At The Same Time, Explains The Science Behind Intuition And Shows How You Can Make Intelligent Use Of Your Intuition To Sense And Solve Your Way Through A World Which Is Fast-moving, Complex And Uncertain--