Author Description

A Comprehensive Guide To Understanding, Starting, And Managing University Startups. By Systematically Describing The Process Of Translating Academic Research Into Commercial Enterprises, Don Rose And Cam Patterson Give A Thorough, Process-oriented, And Practical Set Of Guidelines That Cover Not Only Best Practices But Also Common - And Avoidable - Mistakes. Introduction. Once Upon A Time... -- What's In The Book -- Commercializing University Technology And The Role Of Start-up Companies. Technology Commercialization -- Start-ups Versus Licensing To Established Companies -- Types Of University Start-ups -- Technology-based University Start-ups -- The University Start-up: Characteristics And Context. Anatomy Of A Start-up Company -- The University Start-up Ecosystem -- Key Steps To A Start-up. Overview Of Key Steps -- Key Step: Recognizing The Opportunity -- Key Step: Disclosure To The University -- Key Step: Filing For Intellectual Property Protection -- Key Step: Recruiting Advisers And Mentors -- Key Step: Developing The Business Case -- Key Step: Forming The Company -- Key Step: Building The Management Team -- Key Step: Licensing The Intellectual Property -- Key Step: Gathering Market Information -- Key Step: Defining And Refining The Business Model -- Key Step: Early-stage Marketing -- Key Step: Writing The Business Plan -- Key Step: Raising Initial Capital -- Key Step: Finding Space -- Key Step: Raising Growth Capital -- Key Step: Developing The Product -- Key Step: Establishing Manufacturing -- Key Step: Engaging The Customer: Marketing, Sales, And Business Development -- Key Step: The Exit -- The Bumps In The Road -- Case Studies. Oncotica -- Sensorlogix -- Cylent -- Summary -- Stakeholders' Perspectives. The Faculty -- Business Leaders -- University Research Administrators. Don Rose And Cam Patterson. Includes Index. Includes Bibliographical References And Index. English