A Practical Guide to Behavioral Research: Tools and Techniques
Author Description
In this fourth revision of their college textbook, Barbara and Robert Sommer expand the coverage of case studies and provide a new chapter describing the research opportunities provided by the internet, as well as new material on the use of computers in running research studies and in data analysis.
Menrva's Summary
THE THESIS
This text investigates the fundamental methodologies and practical tools required to conduct rigorous behavioral research in academic and field settings. Robert Sommer, an established academic, provides a comprehensive framework for students and researchers to navigate the complexities of experimental design, data collection, and analysis. By synthesizing traditional research techniques with modern technological advancements, the book serves as a foundational guide for those entering the behavioral sciences.
THE SCOPE MAP
What You Will Find
- Comprehensive coverage of qualitative and quantitative case study methodologies.
- Practical guidance on utilizing internet-based platforms for data collection and participant recruitment.
- Technical instructions for integrating computer software into research workflows and statistical analysis.
- Ethical considerations and standard protocols for human subject experimentation.
THE AUTHORITY PERSPECTIVE
Experts frequently cite this work as a foundational textbook for undergraduate and graduate students in the behavioral sciences. Readers often note the clarity of the prose and the practical utility of the technical chapters for modern research applications.
Page Count:
256
Publication Date:
1980-01-01
Publisher:
Oxford University Press
ISBN-10:
0195026918
ISBN-13:
9780195026917
Psychology
Social Science
Academic
Education
Research Methods
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