This book investigates the specific strategies and operational models that allow small-scale entrepreneurs to outperform large corporations in the modern American economy. Don Gevirtz, an experienced venture capitalist and business observer, utilizes a series of case studies to demonstrate how agile, innovative firms are driving the current industrial revolution. He argues that the shift toward decentralized, entrepreneurial management is the primary catalyst for economic growth in the twenty-first century.

Experts often cite this work as a practical collection of case studies that highlights the shift in American economic power toward smaller, more flexible entities. Readers frequently note that the text provides accessible insights into the mindset and operational tactics required for successful entrepreneurship in a competitive market.