This book investigates the evolving landscape of political consumerism and its impact on the relationship between markets and morality. The authors, drawing on their expertise in political science and economics, examine the historical context of this phenomenon, questioning what constitutes novelty versus tradition in consumer activism. They explore how political consumerism acts as a mediator in the often-contentious intersection of economic exchange and ethical considerations, and further analyze the intricate connections between globalizing economic forces and the rise of politically motivated consumption.

The book is positioned as an academic exploration of political consumerism, likely appealing to scholars and students in political science, economics, and sociology. Its focus on fundamental questions and the mediating role of consumer action suggests a theoretical and analytical approach. The examination of globalization's impact indicates a contemporary relevance for understanding market dynamics and ethical considerations in a globalized world.