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A comprehensive, inspiring guide to the art, craft, and business of wedding cake designCombining inspirational cake designs, step-by-step decorating instruction, and advice on the fundamentals of running a successful cake business in a competitive market, Wedding Cake Art and Design is an invaluable guide for industry professionals and students. Master cake decorator Toba Garrett includes stunning designs for cakes inspired by textiles, seasons, fashion colors, flowers, and much more, and gives decorators the tools to translate their own clients' ideas into creative new designs. Decorating techniques ranging from simple to advanced are explained in a clear, fully-illustrated, step-by-step format Sample scenarios included throughout the book show readers how to handle a client consultation and how to create appropriate cakes for every client's budget, theme, and creative needs Nearly 200 beautiful full-color photographs showcase finished cakes and illustrate key decorating techniques, while full-color illustrations provide insight into the professional decorator's creative process Author Toba Garrett is one of the country's foremost artists in the field of cake decorating and the founder of the Institute for Culinary Education's Department of Cake Decorating and Design, where she now serves as master chef--instructor and where she has trained some of the top cake artists in the worldA must-have for professional cake decorators, baking and pastry students, and even advanced cake decorating hobbyists, Wedding Cake Art and Design is the only resource a decorator needs to design, plan, and execute picture-perfect wedding cakes for every client, every time.
This book serves as a comprehensive guide to the art, craft, and business of wedding cake design. Master cake decorator Toba Garrett provides inspirational designs and step-by-step instructions, alongside essential advice for navigating the competitive cake business landscape. The book covers techniques from simple to advanced, illustrated clearly, and includes sample scenarios for client consultations, budget, and theme considerations. It aims to equip decorators with the tools to translate client visions into creative, picture-perfect wedding cakes.
As one of the country's foremost artists in cake decorating and founder of the Institute for Culinary Education's Department of Cake Decorating and Design, Toba Garrett's expertise is highly regarded. The book is positioned as an invaluable resource for industry professionals, students, and advanced hobbyists alike. It is presented as the sole essential guide for designing, planning, and executing wedding cakes. The content is structured to provide both creative inspiration and practical business advice.
Page Count:
280
Publication Date:
2010-01-01
ISBN-10:
0470381337
ISBN-13:
9780470383506
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