This book investigates how to effectively analyze customer survey data using the R programming language. It provides a comprehensive guide for researchers and practitioners, detailing statistical methods and practical applications. The author, Silvia Salini, draws upon her expertise to present a framework for understanding survey responses and extracting meaningful insights, covering both theoretical underpinnings and hands-on implementation.

The book is likely to be regarded as a technical resource for professionals and academics working with survey data. Its focus on R programming suggests a practical, hands-on approach, appealing to those who need to implement statistical analyses. The subject matter points to a dense, specialist text aimed at users with a foundational understanding of statistics and programming.