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This stimulating text provides a truly international perspective, with a wealth of real life examples from developed and emerging countries to help students envisage how organizations across the globe practise business.Thoroughly updated and revised to give students a deeper understanding of the key international business theories, this new edition features:- Considerably revised structure to reflect student's knowledge as they progress through an international business module- Increased coverage of the core international business theories to enable in-depth understanding of the issues and challenges of international business- New chapters on emerging markets and the environmental challenges facing businesses- End of part long cases to promote a holistic understanding of international businessOnline Resource CentreFor registered adopters of the text:- Multimedia library- Instructor's manual- Suggested assignment questions- Additional case studies- Test bank of questions- Indicative answers for case study questions and assignment and examination questionsFor students:- Extension material- Interactive Map- Assignment and examination questions- Self-test multiple-choice questions- Key websites- Revision tips- Additional case studies- Case study questions and answers
This text investigates the complex operational dynamics and theoretical frameworks required to navigate the global marketplace. Authors Alan Sitkin and Nick Bowen synthesize academic theory with practical application, utilizing a structured pedagogical approach to prepare students for the challenges of international commerce. The book provides a comprehensive overview of how organizations function across diverse economic landscapes, ranging from established markets to emerging economies.
What You Will Find
Educators and students frequently utilize this text as a foundational resource for international business modules due to its structured progression and integration of real-world examples. The inclusion of extensive online resources makes it a highly practical tool for both classroom instruction and independent study.
Page Count:
426
Publication Date:
2013-03-22
Publisher:
Oxford University Press
ISBN-10:
0199646961
ISBN-13:
9780199646968
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