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As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
This book investigates the strategic mechanisms and structural adaptations required for small firms to maintain competitiveness within an increasingly globalized market dominated by large corporations. Authors Richard Drobnick and Tamir Agmon, affiliated with the International Business Education and Research Program at the University of Southern California, synthesize academic research and practical business frameworks. They argue that small enterprises can leverage specific competitive advantages by targeting niche markets that do not necessitate large-scale operations. The text provides a comprehensive analysis of how these firms must restructure their internal control systems and accounting practices to navigate diverse international environments.
What You Will Find
Experts recognize this work as a foundational text for understanding the specific challenges faced by small firms in international trade. Readers frequently note the academic density of the prose, which serves as a rigorous guide for students and practitioners of international business management.
Page Count:
160
Publication Date:
1994-01-06
Publisher:
Oxford University Press
ISBN-10:
019507825X
ISBN-13:
9780195078251
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