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In the wake of the Great Migration of thousands of African Americans from the scattered hamlets and farms of the rural South to the nation's burgeoning cities, a New Negro ethos of modernist cultural expression and potent self-determination arose to challenge white supremacy and create opportunities for racial advancement. In Prove It On Me, Erin D. Chapman explores the gender and sexual politics of this modern racial ethos and reveals the constraining and exploitative underside of the New Negro era's vaunted liberation and opportunities. Chapman's cultural history documents the effects on black women of the intersection of primitivism, New Negro patriarchal aspirations, and the early twentieth-century consumer culture. As U.S. society invested in the New Negroes, turning their expressions and race politics into entertaining commodities in a sexualized, primitivist popular culture, the New Negroes invested in the idea of black womanhood as a pillar of stability against the unsettling forces of myriad social and racial transformations. And both groups used black women's bodies and identities to "prove" their own modern notions and new identities. Chapman's analysis brings together advertisements selling the blueswoman to black and white consumers in a "sex-race marketplace," the didactic preachments of New Negro reformers advocating a conservative gender politics of "race motherhood," and the words of the New Negro women authors and migrants who boldly or implicitly challenged these dehumanizing discourses. Prove It On Me investigates the uses made of black women's bodies in 1920s popular culture and racial politics and black women's opportunities to assert their own modern, racial identities.
How did the intersection of New Negro racial politics and early twentieth-century consumer culture shape the construction of black womanhood in the 1920s? Erin D. Chapman, a scholar of African American history and gender, examines the paradox of the New Negro era, where the pursuit of racial liberation often relied on the exploitation of black women's bodies. By analyzing advertisements, reformist literature, and the writings of black women themselves, Chapman argues that both white consumer culture and black patriarchal movements utilized black female identity as a commodity to define their own modern identities. This study reveals the tension between the era's rhetoric of progress and the reality of gendered constraints.
What You Will Find
Scholars frequently cite this work as a critical intervention in the study of the Harlem Renaissance and gender politics. Experts highlight the text for its rigorous synthesis of cultural history and its ability to expose the gendered costs of early twentieth-century racial advancement strategies.
Page Count:
197
Publication Date:
2012-01-01
Publisher:
Oxford University Press
ISBN-10:
0199910677
ISBN-13:
9780199910670
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