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In early 2012, conservative radio host Rush Limbaugh claimed that Sandra Fluke, a Georgetown University law student who advocated for insurance coverage of contraceptives, "wants to be paid to have sex." Over the next few days, Limbaugh attacked Fluke personally, often in crude terms, while a powerful backlash grew, led by organizations such as the National Organization for Women. But perhaps what was most notable about the incident was that it wasn't unusual. From Limbaugh's venomous attacks on Fluke to liberal radio host Mike Malloy's suggestion that Bill O'Reilly "drink a vat of poison... and choke to death," over-the-top discourse in today's political opinion media is pervasive.Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage-the provocative, hyperbolic style of commentary delivered by hosts like Ed Schultz, Bill O'Reilly, and Sean Hannity- says more about regulatory, technological, and cultural changes, than it does about our political inclinations.Berry and Sobieraj tackle the mechanics of outrage rhetoric, exploring its various forms such as mockery, emotional display, fear mongering, audience flattery, and conspiracy theories. They then investigate the impact of outrage rhetoric-which stigmatizes cooperation and brands collaboration and compromise as weak-on a contemporary political landscape that features frequent straight-party voting in Congress. Outrage tactics have also facilitated the growth of the Tea Party, a movement which appeals to older, white conservatives and has dragged the GOP farther away from the demographically significant moderates whose favor it should be courting. Finally, The Outrage Industry examines how these shows sour our own political lives, exacerbating an
This book investigates the structural and cultural drivers behind the rise of inflammatory rhetoric in American political opinion media. Authors Jeffrey M. Berry and Sarah Sobieraj, both established scholars in political science, utilize a rigorous analytical framework to argue that the prevalence of outrage is not merely a reflection of partisan polarization. Instead, they demonstrate how specific regulatory shifts, technological advancements, and media business models incentivize the use of hyperbolic and divisive commentary to maintain audience engagement.
What You Will Find
Experts in political communication recognize this work as a foundational text for understanding the mechanics of modern media polarization. Readers frequently note the academic rigor of the authors' methodology while appreciating the clarity with which they explain complex shifts in the media landscape.
Page Count:
288
Publication Date:
2014-01-01
Publisher:
Oxford University Press
ISBN-10:
0199928975
ISBN-13:
9780199928972