Name: The Global Marketing Management System
Author: Basil J. Janavaras
ISBN: 9780201338829

The Global Marketing Management System

Basil J. Janavaras

Author Description

Presents a comprehensive, systematic & integrative planning process designed to guide students & managers through the decision-making process of a company seeking global market opportunities. Paper.

Page Count:
218

Publication Date:
1998-06-25

Publisher:
Longman Pub Group

ISBN-10:
0201338823

ISBN-13:
9780201338829

Marketing

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