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Unruly Media argues that we are the crest of a new international style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video becomes more than a way of selling songs. YouTube's brief, low-res clips encompass many forms and foreground reiteration, graphic values and affective intensity. These three media are riven by one another: a trajectory from YouTube through music video to the new digital cinema reveals commonalities, especially in the realms of rhythm, texture and form. This is the first book to account for the current audiovisual landscape across medium and platform, and it demonstrates that attending equally to soundtrack and image reveals how these media work and how they both mirror and shape our experience.
This book investigates the emergence of a new international audiovisual style characterized by the acceleration and intensification of sonic and visual parameters across digital platforms. Carol Vernallis, a scholar specializing in music video and film theory, utilizes a comparative framework to analyze how YouTube, music videos, and contemporary post-classical cinema interact. She argues that these media forms share commonalities in rhythm, texture, and form, necessitating a shift in how audiences engage with and interpret digital content.
What You Will Find
Scope Limits
Scholars and media theorists frequently cite this work as a foundational text for understanding the intersection of digital media and contemporary film aesthetics. Readers often note the academic density of the prose, which requires a strong background in film theory to fully appreciate the author's arguments regarding audiovisual sync and rhythm.
Page Count:
365
Publication Date:
2013-01-01
Publisher:
Oxford University Press
ISBN-10:
0190240733
ISBN-13:
9780190240738
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