This book investigates the unique challenges and strategies involved in marketing within the tourism industry. Brian Goodall, an established author in the field, draws upon extensive research and case studies to present a comprehensive framework for understanding tourism marketing. The book examines the complexities of service marketing, consumer behavior in tourism, and the impact of global trends on destination promotion.

This text is recognized as a foundational work in tourism marketing, offering a detailed exploration of the sector's specific marketing dynamics. It is often cited for its thoroughness in covering both theoretical underpinnings and practical applications. The book provides a robust overview for students and professionals seeking to understand the intricacies of promoting tourism products and destinations.