Author Description

Langer, who builds and manages Web sites for small businesses, individuals, and non-profit organizations, explains how an existing small business can create an online presence, emphasizing the perils and pitfalls. She considers such aspects as what the Web can and cannot do, using it as a marketing tool, designing and maintaining a site, cutting costs, and working with search engines. Annotation c. Book News, Inc., Portland, OR (booknews.com)