This book investigates the fundamental question of how emerging network technologies and the information superhighway can be leveraged to create sustainable business models and mercantile strategies. The authors, Andrew B. Whinston and Ravi Kalakota, utilize their expertise in information systems and management to bridge the gap between technical infrastructure and practical corporate application. They present a comprehensive framework designed to help business professionals navigate the shift toward digital marketplaces and electronic commerce.

Experts and academics frequently cite this work as a foundational text for understanding the early integration of business strategy with internet-based commerce. Readers often note that while the technology discussed is historical, the core management principles regarding digital transformation remain relevant for students of business history.