This text investigates the mechanisms and strategic frameworks required to foster sustainable innovation within the global hospitality and tourism sectors. Mike Peters, an established academic in tourism management, utilizes a combination of industry case studies and organizational theory to argue that innovation is a prerequisite for long-term competitiveness. The book provides a structured approach for managers and stakeholders to identify, implement, and evaluate new service models in a rapidly evolving market.

Experts in the field of tourism management identify this work as a comprehensive resource for understanding the intersection of technology and service operations. Readers frequently note the academic density of the prose, which serves as a foundational text for students and practitioners alike.