This work investigates how language functions as a commodity and a tool of labor within the structures of late capitalism. Alexandre Duchêne and Monica Heller, both established scholars in sociolinguistics, analyze the shift from language as a marker of identity to language as a resource for economic production. They argue that the globalized market demands specific linguistic performances, which fundamentally alter how individuals interact with social and political institutions.

Experts in sociolinguistics identify this text as a critical contribution to understanding the intersection of language and modern economic systems. Readers frequently note the academic density of the prose, which is intended for researchers and advanced students in the social sciences.