Literacy in the New Media Age
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Author Description
In This 'new Media Age' The Screen Has Replaced The Book As The Dominant Medium Of Communication. This Dramatic Change Has Made Image, Rather Than Writing, The Centre Of Communication. In This Groundbreaking Book, Gunther Kress Considers The Effects Of A Revolution That Has Radically Altered The Relationship Between Writing And The Book. Taking Into Account Social, Economic, Communication And Technological Factors, Kress Explores How These Changes Will Affect The Future Of Literacy. Kress Considers The Likely Larger-level Social And Cultural Effects Of That Future, Arguing That The Effects Of The Move To The Screen As The Dominant Medium Of Communication Will Produce Far-reaching Shifts In Terms Of Power - And Not Just In The Sphere Of Communication. The Democratic Potentials And Effects Of The New Information And Communication Technologies Will, Kress Contends, Have The Widest Imaginable Consequences. Literacy In The New Media Age Is Suitable For Anyone Fascinated By Literacy And Its Wider Political And Cultural Implications. It Will Be Of Particular Interest To Those Studying Education, Communication Studies, Media Studies Or Linguistics.
Menrva's Summary
THE THESIS
How does the transition from the book to the screen as the primary medium of communication fundamentally alter the nature of literacy and social power structures? Gunther Kress, a prominent scholar in social semiotics and multimodality, examines the shift from writing-based communication to image-centric digital media. He argues that this technological evolution is not merely a change in format but a profound restructuring of how knowledge is produced, distributed, and consumed, with significant implications for democratic participation and cultural authority.
THE SCOPE MAP
What You Will Find
- Analysis of the shift from print-based literacy to multimodal digital communication.
- Examination of social, economic, and technological drivers behind media evolution.
- Theoretical framework for understanding the semiotic power of images versus text.
- Discussion on the political and cultural consequences of new information technologies.
THE AUTHORITY PERSPECTIVE
Experts in linguistics and education frequently cite this work as a foundational text for understanding the transition to multimodal literacy. Readers often note the academic density of the prose, which provides a rigorous theoretical basis for analyzing contemporary digital communication environments.
Page Count:
208
Publication Date:
2003-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
020329923X
ISBN-13:
9780203299234
Communication Studies
Linguistics
Sociology
Technology
Education
Media Studies
