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Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet the needs of the leisure 'consumer'. It offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links. Countryside Recreation Site Management is an essential resource for ND, HND and degree students studying courses in Countryside Management, Countryside Recreation and Leisure and Tourism and useful for professionals with responsibility for the management of countryside recreation sites.
How can managers of countryside recreation sites effectively apply marketing principles to balance visitor needs with site sustainability? Ian Keirle, an expert in countryside management, presents a framework that treats rural recreation sites as commercial products. By shifting the focus toward the leisure consumer, the author provides a structured methodology for site administrators to navigate the increasing pressures of modern tourism and environmental stewardship.
What You Will Find
This text is widely recognized as a foundational resource for students in leisure and tourism degree programs. Professionals frequently cite its practical, step-by-step approach as a standard reference for managing the complexities of rural recreation sites.
Page Count:
240
Publication Date:
2003-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203471881
ISBN-13:
9780203471883
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