This book investigates how individual users actively shape, adapt, and innovate with information and communication technologies (ICTs) rather than merely consuming them as passive recipients. The authors, David Kurt Herold, Harmeet Sawhney, and Leopoldina Fortunati, draw upon a multidisciplinary framework that combines sociology, media studies, and communication theory to analyze the agency of the user. By examining the intersection of social practice and technological affordance, the text argues that the 'creative user' is a central, yet often overlooked, driver of technological evolution and social change.

Experts in the field of communication studies identify this work as a significant contribution to the literature on user-centered technology adoption. Readers frequently note the academic density of the prose, which serves as a foundational text for researchers examining the social construction of technology.