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According to Carl J. Couch, the history of human society is one of successive, sometimes overlapping, information technologies used to process the various symbolic representations that inform social contexts. Unlike earlier "media" theorists who ignored social context in order to concentrate on the information technologies themselves, Couch implements a consistent theory of interpersonal and intergroup relations to describe the essential interface between information technologies and the social contexts in which they are used. Couch emphasizes the formative capacities of information technologies across historical epochs and cultures, and places them within the major institutional relations of various societies. He views social orders as reflexively shaped by the information technologies that participants use, and as susceptible to mass brutality and oppression due to oligarchic control though he hopes technology will remain humane. The original edition of this manuscript was nearly complete at the time of Couch's death and was brought to completion by two of his closest associates.Now after two decades, during which its impact is indisputable, it has been updated for a new generation of students and scholars. Additions include discussions on books in the digital age, social media, mobile telephones, recordings, participatory culture, and more.
This work investigates how successive information technologies fundamentally shape and reflexively define the structure of human social orders across historical epochs. Carl J. Couch, a prominent sociologist, utilizes a framework centered on interpersonal and intergroup relations to analyze the interface between symbolic processing and institutional development. By moving beyond technological determinism, the authors examine how these tools are embedded within specific social contexts and how they influence the potential for both democratic participation and oligarchic oppression.
What You Will Find
Scholars and students of communication theory frequently cite this text as a foundational resource for understanding the sociological implications of media evolution. Readers often note the academic density of the prose, which provides a rigorous analytical lens for evaluating the intersection of technology and society.
Page Count:
292
Publication Date:
2017-01-01
Publisher:
Taylor & Francis Group
ISBN-10:
0203788567
ISBN-13:
9780203788561
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