This handbook investigates the multifaceted nature of the global events industry, addressing the core question of how events function as strategic tools within contemporary business, tourism, and social contexts. Edited by Stephen J. Page, a prominent scholar in tourism and event management, the text synthesizes contributions from international experts to provide a comprehensive framework for understanding event planning, impact assessment, and operational management. It utilizes a combination of theoretical models and empirical research to analyze the evolving landscape of event production in a globalized economy.

Experts and academics frequently cite this volume as a foundational reference for students and practitioners in the field of event management. Readers often note the academic density of the prose, which provides a rigorous, research-based approach to the complexities of the industry.