Author Description

The Anthropology Of Stuff Is Part Of A New Series Dedicated To Innovative, Unconventional Ways To Connect Undergraduate Students And Their Lived Concerns About Our Social World To The Power Of Social Science Ideas And Evidence. Our Goal With The Project Is To Help Spark Social Science Imaginations And In Doing So, New Avenues For Meaningful Thought And Action. Each Stuff Title Is A Short (100 Page) Mini Text Illuminating For Students The Network Of People And Activities That Create Their Material World. Yi-chieh Lin Reveals How The Entrepreneurial Energy Of Emerging Markets, Such As China, Includes The Opportunity To Profit From Fake Stuff, That Is Counterfeit Goods That Rely On Our Fascination With Brand Names. Students Will Discover How The Names And Logos Embroidered And Printed On Their Own Clothes Carry Their Own Price Tag Above And Beyond The Use Value Of The Products Themselves. The Book Provides A Wonderful Introduction For Students To Global Markets And Their Role In Determining How They Function. 1.introduction. Counterfeit Culture; Intellectual Property Rights; The Meaning Of Counterfeit Goods; Methodology And Fieldwork -- 2. The Structure Of A Counterfeit Industry. China As The World's Factory; Lifestyling Fake Cell Phones; The Apartment Entrepreneurship; The Future Of The Shanzhai Economy -- 3. The Market Of Counterfeit Goods. The Rise Of Brand Names; Celebration Of Life Events; The Production Of Fake Luxury Goods -- 4. Consuming Counterfeit Goods. The Supply And Distribution Of Counterfeits; The Marketing And Retail Of Counterfeit Goods; Policing Counterfeiters; Consuming Counterfeit Goods; A Quest For Otherness; Consumption As Sociality -- 5. Counterfeit Culture As Protest And Rebellion. The Sincerest Form Of Rebellion -- 6. Conclusion. Yi-chieh Jessica Lin. Includes Bibliographical References And Index.