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This book investigates the psychological and cognitive mechanisms that govern how individuals make decisions in complex, real-world environments. The authors, all experts in cognitive psychology and decision science, synthesize decades of research to explain why human choices often deviate from rational models. They provide a framework for understanding the interplay between intuition, logical reasoning, and environmental constraints, offering a comprehensive look at the factors that influence our daily judgments.
What You Will Find
Experts in the field of cognitive science frequently cite this work as a clear, accessible introduction to the mechanics of human judgment. Readers often note that the text successfully bridges the gap between complex academic research and practical application for non-specialist audiences.
Page Count:
265
Publication Date:
2007-06-01
Publisher:
Psychology Press
ISBN-10:
0203960831
ISBN-13:
9780203960837
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