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Where do new ideas come from? What is social intelligence? Why do social scientists perform mindless statistical rituals? This vital book is about rethinking rationality as adaptive thinking: to understand how minds cope with their environments, both ecological and social.Gerd Gigerenzer proposes and illustrates a bold new research program that investigates the psychology of rationality, introducing the concepts of ecological, bounded, and social rationality. His path-breaking collection takes research on thinking, social intelligence, creativity, and decision-making out of an ethereal world where the laws of logic and probability reign, and places it into our real world of human behavior and interaction. Adaptive Thinking is accessibly written for general readers with an interest in psychology, cognitive science, economics, sociology, philosophy, artificial intelligence, and animal behavior. It also teaches a practical audience, such as physicians, AIDS counselors, and experts in criminal law, how to understand and communicate uncertainties and risks.
This book investigates the core question of how human rationality functions as an adaptive mechanism within complex, uncertain environments rather than as a rigid adherence to formal logic. Gerd Gigerenzer, a prominent psychologist and director at the Max Planck Institute, draws upon decades of research in cognitive science and behavioral economics to challenge traditional models of decision-making. He argues that human intelligence is best understood through the lens of ecological and bounded rationality, where simple heuristics often outperform complex statistical models in real-world scenarios.
What You Will Find
Experts recognize this work as a foundational text for understanding the shift from normative logic to descriptive behavioral models. Readers frequently note the accessibility of the prose, which successfully bridges the gap between academic cognitive science and practical application for non-specialist professionals.
Page Count:
360
Publication Date:
2000-11-09
Publisher:
Oxford University Press
ISBN-10:
0195136225
ISBN-13:
9780195136227
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