Author Description

Updated in a new 10th edition, Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package. It helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry.This Study Edition offers perforated chapter quizzes, chapter practice tests, and separate media literacy exercises at the end of the textbook that can be used as a study tool for students or as assigned homework.