Author Description

This textbook identifies the eight mass media, the major content forms disseminated by the media to mass audiences, and the effects of mass media on individual lives and on the global society. The sixth edition features a companion web site with two new chapters on photography and political propaganda. Annotation © Book News, Inc., Portland, ORBooknews This edition of Vivian's introductory text (which was first published in 1991) includes the password to a supplemental Web site. To the book-oriented it may seem like a marketing gimmick, but the site does provide access to resources not listed in the printed text, such as links to relevant professional organizations and information about media-related careers. The text surveys topics including the overall pervasiveness of the mass media, books, magazines, newspapers, records, movies, radio, television, the Web, journalism, public relations, advertising, and issues such as ethics, law, and media's impact on society. Annotation c. Book News, Inc., Portland, OR (booknews.com)