
As an Amazon Associate and affiliate partner, Menrva Books earns from qualifying purchases. Learn more
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. PackagesAccess codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental booksIf you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codesAccess codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --
This resource serves as a digital companion designed to reinforce the core principles of public relations strategies and tactics through interactive assessment and study tools. The authors, Dennis Wilcox, Glen Cameron, and Phil Ault, leverage their extensive academic and professional backgrounds to provide a structured environment for students to test their comprehension of PR theory. The platform integrates with the primary textbook to offer a systematic approach to mastering industry-standard communication practices.
What You Will Find
This digital access card is regarded as a standard administrative requirement for students enrolled in courses utilizing the Pearson MyLab ecosystem. The platform is recognized for its utility in providing structured, measurable feedback on student progress within the public relations curriculum.
Page Count:
704
Publication Date:
2011-01-01
Publisher:
Pearson
ISBN-10:
0205059007
ISBN-13:
9780205059003
No comments yet. Be the first to share your thoughts!