This text investigates the fundamental principles and operational strategies required for effective merchandise buying within the retail sector. Maryanne S. Bohlinger provides a structured framework for understanding the procurement process, balancing inventory levels with consumer demand, and navigating the financial metrics essential for profitability. The book serves as a technical manual for students and professionals, utilizing industry-standard practices to explain how buyers select, price, and manage merchandise assortments.

The text is regarded as a foundational resource for retail management education, offering a clear and systematic approach to the complexities of the buying function. Its focus on practical application and industry-standard terminology makes it a reliable reference for those entering the field of retail merchandising.