
As an Amazon Associate and affiliate partner, Menrva Books earns from qualifying purchases. Learn more
With a continued interest in focus groups, a return to case study methods, and a continued need for understanding design issues, the research and data collection process can often be mystifying. The third edition of this book specifically addresses these industry issues. KEY TOPICS: This comprehensive book offers a breadth of coverage not found in another book on the market. Seven different data collection strategies are exhaustively considered. Inexperienced researchers now have a reference to help them effectively collect, organize, make sense of qualitative data, and present the results to the scientific community. Fledgling social scientists who need to understand how to properly perform and report research.
This text investigates the methodological complexities of qualitative research, aiming to demystify the data collection and analysis process for emerging social scientists. Bruce L. Berg provides a comprehensive framework for navigating the research cycle, drawing on his extensive academic background to synthesize diverse strategies for inquiry. The book serves as a practical manual for students and novice researchers who require a structured approach to designing, executing, and reporting qualitative studies within the scientific community.
What You Will Find
This work is regarded as a foundational reference for students entering the field of social science research due to its breadth and clarity. The systematic approach to complex methodologies provides a reliable structure for those navigating the initial stages of academic inquiry.
Page Count:
290
Publication Date:
1997-12-10
Publisher:
Allyn & Bacon
ISBN-10:
0205264751
ISBN-13:
9780205264759
No comments yet. Be the first to share your thoughts!