Since it was first introduced, John Vivian's The Media of Mass Communication has received praise continuously for its ability to make learning interesting and for its use of the media to teach the media. This Updated Media Edition does all that - and more. KEY TOPCIS: Retaining the features that make this book so popular - from the lively, friendly writing style to the magazine-style layout and design to the outstanding discussion of the industries, issues, trends, and history of the mass media - the Updated Media Edition boasts significant updates, a new, black and white format, and an extensive PIN-coded website all at a lower price than the full-color fifth edition version and most other books available in the market today. The printed book is the core content, while the website provides the energy and excitement of the media itself. Vivian provides up-to-date coverage of media industries and issues, along with a thoughtful recounting of key events in media history to give readers the insight they need to understand the complexity and impact of the media today. This Updated Media Edition retains the emphasis on the current challenges facing media while building on its extensive coverage of media effects and culture. For anyone interested in mass communication or mass media.