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This encyclopedia investigates the complex mechanisms by which health and risk information is designed, disseminated, and processed by diverse audiences. Edited by Roxanne Parrott, a prominent scholar in communication and health, the work synthesizes theoretical frameworks from behavioral science, media studies, and public health to explain how message architecture influences individual and societal decision-making.
What You Will Find
Scope Limits
Experts recognize this volume as a comprehensive reference for scholars and practitioners working in public health communication. Readers frequently note the academic density of the prose, which serves as a foundational resource for researchers analyzing the intersection of media design and health behavior.
Page Count:
0
Publication Date:
2017-01-01
Publisher:
Oxford University Press, Incorporated
ISBN-10:
0190605944
ISBN-13:
9780190605940
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