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This book offers a unique integrated approach to social behavior. Using a "goal directed" approach, the authors organize the book around a "Goal, Person, Situation" framework using a pair of unifying themes: --Social behavior is goal-directed. --Social behavior is a result of interactions between the person and the situation. By using these two simple organizing themes, the book presents the discipline as a coherent framework for understanding human conduct. Compelling mysteries, cutting-edge scholarship, lively writing, and the authors' reputations as both respected researchers and teachers, all come together to make this book an accessible and engaging read. For students of psychology, or anyone interested in learning more about social behavior.
This text investigates the core question of how social behavior can be understood as a coherent system rather than a collection of isolated phenomena. The authors, all established researchers and educators in the field of psychology, utilize a "Goal, Person, Situation" framework to organize complex behavioral data. By positing that social behavior is consistently goal-directed and emerges from the interaction between individual traits and environmental contexts, they provide a structured methodology for analyzing human conduct.
What You Will Find
The text is regarded as a standard academic resource that successfully bridges the gap between rigorous research and student accessibility. Its consistent application of a unified framework provides a clear, logical structure that aids in the comprehension of social psychology principles.
Page Count:
624
Publication Date:
2004-06-28
Publisher:
Allyn & Bacon
ISBN-10:
0205420087
ISBN-13:
9780205420087
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