Author Description

Baron/Byrne/Branscombe's Social Psychology—a text that has motivated students to take social psychology out of the classroom and into their lives for over four decades—has gone through its most major revision to date! Welcoming Nyla Branscombe to the author team has been a key addition to the 11th edition. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by hundreds of thousands of students around the world. This book continues to balance its coverage of fundamentals with current research.