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The Challenge of Guiding Principles and Practices applies a unique framework of key elements and guiding principles to all communication contexts while engaging readers with practical examples and realistic advice based on contemporary communication research. The seven guiding principles are derived from universal axioms found in communication literature and are used as the foundation for content. Regardless of the context (interpersonal, group, or presentational), these elements and principles will help readers make effective decisions about the communication challenges, select appropriate strategies that effectively address those challenges, and apply the skills they need to achieve their communication goals. This book also provides lively, relevant, and engaging content as well as activities and assessments in every chapter.
How can individuals apply a consistent framework of universal axioms to navigate diverse communication challenges across interpersonal, group, and public contexts? Authors Dianna R. Wynn and Isa N. Engleberg draw upon contemporary communication research to synthesize seven guiding principles designed to improve decision-making and strategic skill application. The text serves as an instructional manual, integrating theoretical foundations with practical exercises to help readers achieve specific communication objectives in various professional and personal settings.
What You Will Find
The subject matter points to a structured, academic approach suitable for undergraduate students or professionals seeking a foundational understanding of communication dynamics. The inclusion of assessment tools and practical exercises suggests a pedagogical focus intended to bridge the gap between theoretical principles and real-world application.
Page Count:
0
Publication Date:
2007-11-15
Publisher:
Pearson
ISBN-10:
0205607292
ISBN-13:
9780205607297
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