How can researchers effectively design, implement, and analyze survey data to produce valid social science findings? Peter M. Nardi, a professor of sociology, provides a comprehensive guide for students and practitioners navigating the complexities of quantitative research. The text synthesizes methodological theory with practical application, offering a structured framework for moving from conceptualization to final report writing.

The text is widely regarded as a foundational, accessible resource for undergraduate students and novice researchers entering the field of social science. Its clear, systematic approach to the survey process makes it a standard reference for those requiring a pragmatic introduction to quantitative methodology.