Author Description

Updated and streamlined for an enhanced learning experience!¿A leader in the Canadian mass communication market, The Media of Mass Communication offers a unique genre breakdown of the discipline and gives and overview of mass communication with some theoretical background.¿Beginning with a focus on mass media such as print, sound recordings, movies, radio, television and the internet, it then moves on to mass messages, looking at news, public relations, advertising and entertainment, and finishes with an analysis of mass media issues, including media research, law and ethics, media effects, global mass media, and others.¿¿¿¿¿¿¿¿¿¿¿¿ The Sixth Canadian Edition contains updated Canadian content, current issues such as global warming and the rise of online media, and a simplified and improved physical presentation. Along with previous features, it now includes “Learning Ahead” and “Learning Checks” to help you prepare for and track their comprehension.