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A market leader, this outstanding text has received consistent praise over the years from students and instructors for its clarity, presentation and writing style. The World of Psychology has set sales records, its popularity stemming from its accessibility and plentiful references to current, everyday examples that help students understand and relate to psychological principles.The World of Psychology is lively and colourful, user-friendly, and employs a pedagogically-sound learning format. This edition is better than ever.