Author Description

Bringing Psychological Research to Life Psychology and Life, 20th edition provides the perfect balance of science and accessibility so that students can understand research and its application to daily life. Richarg Gerrig combines classic and cutting-edge research studies with an engaging and student friendly writing style. When paired with the new Pearson Experiments Tool and MyPsychLab, this new edition truly brings psychological research to life. A better teaching and learning experience This program will provide a better teaching and learning experience - for you and your students. Here's how: Personalize Learning - The new MyPsychLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking - Critical thinking questions integrated throughout the text, and end-of-chapter review materials help readers move from memorizing to applying concepts and building critical thinking skills. Engage Students - The new design of the 20th edition creates a fresh look while integrating relevant experiments so that students can get "hands on" with psychology. Explore Research - Richard Gerrig features over a hundred classic and cutting-edge research studies throughout the text, one third of which are new to this edition. Support Instructors - This program provide instructors with unbeatable resources, including state-of-the art Interactive PowerPoints embedded with videos, the New MyPsychLab Video Series, an easy to use Instructor's Manual, a class tested Test Bank with item analysis data, an online test generator (MyTest) and the new MyPsychLab. All of these materials may be packaged with the text upon request.Note: MyPsychLab does not come automatically packaged with this text. To purchase MyPsychLab, please visit www.mypsychlab.com or you can purchase a ValuePac